| || |
- Gordon Gekko, Wall Street, 1987
Currently, Eric provides mobile technology leadership as Director of Engineering for Mobile Advertising in the Location and Commerce division of Nokia. Formerly known as the NAVTEQ Advertising Technology Group, the group is responsible for the development and implementation of the Nokia location-based mobile marketing and content delivery platform.
He is responsible for post-click content delivery for the Location Point Advertising platform, which delivers location-aware ads to users of maps, apps, and mobile web sites. The core platform is based on Acuity Mobile's technology which was acquired by NAVTEQ, a division of Nokia in September, 2009. The patented Embedded Mobile Advertising Platform (EMAP) enables the delivery of targeted content - advertisements, coupons, offers, news, etc. - directly to any mobile device based on the end-user's interests and location. The platform delivers content across all major mobile ecosystems including iOS, Android, Symbian, Windows Phone, Blackberry and the mobile web.
Prior to the acquisition by Nokia, Eric was the Vice President of Engineering for Acuity Mobile where he led the development and implementation of mobile marketing solutions. Acuity Mobile's patented Embedded Mobile Advertising Platform (EMAP) is the only mobile marketing solution that delivers Spot Relevance(tm) - the ability to target content delivery to the right person, at the right time, in the right location. Acuity also excelled in targeted SMS delivery and campaign management for a number of large international brands.
Before joining Acuity Mobile, Eric was the Chief Technology Officer at Proteus, a wireless consulting firm acquired in 2006 by a division of UK wireless firm 2ergo. Proteus specializes in mobile phone application development and marketing technologies including messaging aggregation, WAP site development, SMS polling, trivia, and multimedia. With clients such as AT&T, Sprint/Nextel, Cingular, Fox Sports, Fox News, Univision, and ABC Television, Proteus technology is powering their wireless marketing and information campaigns during major media events each week.
Eric's expertise includes the strategic planning process, the technical management and implementation of information systems, the technology and platform selection for retail and business software, and the management of teams that implement technology solutions. He brings an in-depth understanding of the ways information technology can be applied effectively to enhance communications, marketing, and business processes and a thorough understanding of how mobile technology and the Internet are changing the face of business.
Previously, Eric was the Managing Partner for USWeb/CKS's Washington, DC practice, where he handled the oversight, operation, management and strategic direction of the division. A founder of the DC location in 1996, he helped grow the division from just four individuals to over 100 strategists, programmers, and creative staff in less than three years. Eric was critical in the winning and development of clients such as Tower Records, Dsports.com, America Online's Shop@AOL, USAToday, USAirways and First USA's Wingspanbank, helping to grow his office's revenues to over $15 million annually by the year 2000.
He and his team at USWeb/CKS also worked in collaboration on numerous other projects with many of the franchises and practices inside the firm, gaining experience in areas such as direct marketing, brand management, and advertising as well as other technical fields such as network design and fault-tolerant systems.
Moving into the online retail business in 2001, Eric took the position of Vice President of Production and Technology for Mars Music. There, he ran the New York City production center and handled management of the technology infrastructure and the day-to-day production content for the site, owned by a major big-box retail chain.
He has also contributed a chapter to the book "Intranets Unleashed" published by SamsNet, has lectured at COMDEX, NetExpo and other trade shows on Internet development, and has taught as an Adjunct Professor in the Computer Science and Information Systems department at American University.
Eric received both his Bachelor of Science in Audio Technology and his Master of Science in Computer Information Systems from American University in Washington, DC. He can be reached via email ateric AT ashman DOT com.